diff --git a/backend/app/Services/Infrastructure/HtmlPurifier/HtmlPurifierService.php b/backend/app/Services/Infrastructure/HtmlPurifier/HtmlPurifierService.php
index 2e9ac91429..48ef14a1f7 100644
--- a/backend/app/Services/Infrastructure/HtmlPurifier/HtmlPurifierService.php
+++ b/backend/app/Services/Infrastructure/HtmlPurifier/HtmlPurifierService.php
@@ -8,6 +8,14 @@
 
 class HtmlPurifierService
 {
+    private const ENCODED_LIQUID_TOKEN = '/%7B%7B((?:%20|%7C|[A-Za-z0-9_.\-])*)%7D%7D/i';
+
+    private const DECODABLE = [
+        '%20' => ' ',
+        '%7C' => '|',
+        '%7c' => '|',
+    ];
+
     private HTMLPurifier_Config $config;
 
     public function __construct(private readonly HTMLPurifier $htmlPurifier)
@@ -28,6 +36,10 @@ public function purify(?string $html): ?string
             return null;
         }
 
-        return $this->htmlPurifier->purify($html, $this->config);
+        return preg_replace_callback(
+            self::ENCODED_LIQUID_TOKEN,
+            static fn (array $matches): string => '{{'.strtr($matches[1], self::DECODABLE).'}}',
+            $this->htmlPurifier->purify($html, $this->config),
+        );
     }
 }
diff --git a/backend/tests/Feature/Services/Application/Handlers/EmailTemplate/EmailTemplateBodyPurificationTest.php b/backend/tests/Feature/Services/Application/Handlers/EmailTemplate/EmailTemplateBodyPurificationTest.php
new file mode 100644
index 0000000000..86a93027f0
--- /dev/null
+++ b/backend/tests/Feature/Services/Application/Handlers/EmailTemplate/EmailTemplateBodyPurificationTest.php
@@ -0,0 +1,97 @@
+<?php
+
+declare(strict_types=1);
+
+namespace Tests\Feature\Services\Application\Handlers\EmailTemplate;
+
+use HiEvents\DomainObjects\Enums\EmailTemplateType;
+use HiEvents\Models\User;
+use HiEvents\Services\Application\Handlers\EmailTemplate\CreateEmailTemplateHandler;
+use HiEvents\Services\Application\Handlers\EmailTemplate\DTO\UpsertEmailTemplateDTO;
+use HiEvents\Services\Application\Handlers\EmailTemplate\UpdateEmailTemplateHandler;
+use HiEvents\Services\Domain\Email\EmailTemplateService;
+use Illuminate\Foundation\Testing\DatabaseTransactions;
+use Illuminate\Support\Facades\DB;
+use Tests\TestCase;
+
+class EmailTemplateBodyPurificationTest extends TestCase
+{
+    use DatabaseTransactions;
+
+    private const BODY = '<p>Hi {{ order.first_name }}</p>'
+        .'<p><a href="https://example.com/orders?ref={{ order.number }}">View your order</a></p>'
+        .'<p>{{ \'<img src=x onerror=alert(1)>\' }}</p>';
+
+    private int $accountId;
+
+    protected function setUp(): void
+    {
+        parent::setUp();
+
+        $user = User::factory()->withAccount()->create();
+        $this->accountId = $user->accounts()->first()->id;
+    }
+
+    public function test_creating_a_template_keeps_liquid_tokens_in_links(): void
+    {
+        $template = $this->app->make(CreateEmailTemplateHandler::class)->handle($this->dto());
+
+        $stored = DB::table('email_templates')->where('id', $template->getId())->value('body');
+
+        $this->assertStringContainsString('href="https://example.com/orders?ref={{ order.number }}"', $stored);
+        $this->assertStringNotContainsString('%7B%7B', $stored);
+    }
+
+    public function test_creating_a_template_still_strips_markup_smuggled_through_a_token(): void
+    {
+        $template = $this->app->make(CreateEmailTemplateHandler::class)->handle($this->dto());
+
+        $stored = DB::table('email_templates')->where('id', $template->getId())->value('body');
+
+        $this->assertStringNotContainsString('onerror', $stored);
+    }
+
+    public function test_updating_a_template_keeps_liquid_tokens_in_links(): void
+    {
+        $created = $this->app->make(CreateEmailTemplateHandler::class)->handle($this->dto());
+
+        $updated = $this->app->make(UpdateEmailTemplateHandler::class)->handle($this->dto($created->getId()));
+
+        $stored = DB::table('email_templates')->where('id', $updated->getId())->value('body');
+
+        $this->assertStringContainsString('href="https://example.com/orders?ref={{ order.number }}"', $stored);
+        $this->assertStringNotContainsString('onerror', $stored);
+    }
+
+    public function test_a_stored_token_resolves_to_a_real_value_when_rendered(): void
+    {
+        $template = $this->app->make(CreateEmailTemplateHandler::class)->handle($this->dto());
+
+        $stored = (string) DB::table('email_templates')->where('id', $template->getId())->value('body');
+
+        $rendered = $this->app->make(EmailTemplateService::class)->previewTemplate(
+            'Your order',
+            $stored,
+            EmailTemplateType::ORDER_CONFIRMATION,
+        )['body'];
+
+        $this->assertMatchesRegularExpression(
+            '/href="https:\/\/example\.com\/orders\?ref=[^"{%]+"/',
+            $rendered,
+        );
+        $this->assertStringNotContainsString('{{', $rendered);
+        $this->assertStringNotContainsString('onerror', $rendered);
+    }
+
+    private function dto(?int $id = null): UpsertEmailTemplateDTO
+    {
+        return new UpsertEmailTemplateDTO(
+            account_id: $this->accountId,
+            template_type: EmailTemplateType::ORDER_CONFIRMATION,
+            subject: 'Your order',
+            body: self::BODY,
+            id: $id,
+            cta: ['label' => 'View order', 'url_token' => 'order.url'],
+        );
+    }
+}
diff --git a/backend/tests/Unit/Services/Infrastructure/HtmlPurifier/HtmlPurifierServiceTest.php b/backend/tests/Unit/Services/Infrastructure/HtmlPurifier/HtmlPurifierServiceTest.php
index c30c2aa34b..143bdeb471 100644
--- a/backend/tests/Unit/Services/Infrastructure/HtmlPurifier/HtmlPurifierServiceTest.php
+++ b/backend/tests/Unit/Services/Infrastructure/HtmlPurifier/HtmlPurifierServiceTest.php
@@ -5,6 +5,7 @@
 namespace Tests\Unit\Services\Infrastructure\HtmlPurifier;
 
 use HiEvents\Services\Infrastructure\HtmlPurifier\HtmlPurifierService;
+use PHPUnit\Framework\Attributes\DataProvider;
 use Tests\TestCase;
 
 class HtmlPurifierServiceTest extends TestCase
@@ -39,6 +40,132 @@ public function test_scripts_are_still_removed(): void
         $this->assertStringNotContainsString('alert', (string) $this->service->purify('<script>alert(1)</script>Hi'));
     }
 
+    #[DataProvider('liquidTokenInUriProvider')]
+    public function test_liquid_tokens_survive_purification_inside_uris(string $html, string $expectedHref): void
+    {
+        $purified = (string) $this->service->purify($html);
+
+        $this->assertStringContainsString($expectedHref, $purified);
+        $this->assertStringNotContainsString('%7B%7B', $purified);
+    }
+
+    public static function liquidTokenInUriProvider(): array
+    {
+        return [
+            'query string' => [
+                '<a href="https://example.com/orders?ref={{ order.number }}">View</a>',
+                'href="https://example.com/orders?ref={{ order.number }}"',
+            ],
+            'path segment' => [
+                '<a href="https://example.com/{{ event.slug }}/tickets">View</a>',
+                'href="https://example.com/{{ event.slug }}/tickets"',
+            ],
+            'fragment' => [
+                '<a href="https://example.com/orders#{{ order.id }}">View</a>',
+                'href="https://example.com/orders#{{ order.id }}"',
+            ],
+            'entire href' => [
+                '<a href="{{ order.url }}">View</a>',
+                'href="{{ order.url }}"',
+            ],
+            'token with filter' => [
+                '<a href="https://example.com/{{ event.slug | downcase }}">View</a>',
+                'href="https://example.com/{{ event.slug | downcase }}"',
+            ],
+            'multiple tokens' => [
+                '<a href="https://example.com/o?ref={{ order.number }}&t={{ order.id }}">View</a>',
+                'href="https://example.com/o?ref={{ order.number }}&amp;t={{ order.id }}"',
+            ],
+            'token without surrounding spaces' => [
+                '<a href="https://example.com/o?ref={{order.number}}">View</a>',
+                'href="https://example.com/o?ref={{order.number}}"',
+            ],
+        ];
+    }
+
+    public function test_liquid_tokens_in_text_nodes_are_untouched(): void
+    {
+        $html = '<p>Hi {{ order.first_name }}</p><p>{% if order.is_payment_required %}Due{% endif %}</p>';
+
+        $this->assertSame($html, $this->service->purify($html));
+    }
+
+    public function test_liquid_href_still_gets_nofollow_and_target_blank(): void
+    {
+        $purified = (string) $this->service->purify('<a href="https://spam.example/?r={{ order.number }}">x</a>');
+
+        $this->assertStringContainsString('{{ order.number }}', $purified);
+        $this->assertStringContainsString('rel="nofollow', $purified);
+        $this->assertStringContainsString('target="_blank"', $purified);
+    }
+
+    #[DataProvider('hostileLiquidTokenProvider')]
+    public function test_liquid_tokens_cannot_smuggle_markup_past_the_purifier(string $html, string $mustNotContain): void
+    {
+        $purified = (string) $this->service->purify($html);
+
+        $this->assertStringNotContainsString($mustNotContain, $purified);
+    }
+
+    public static function hostileLiquidTokenProvider(): array
+    {
+        return [
+            'script tag in a string literal' => [
+                '<p>{{ \'<script>alert(1)</script>\' }}</p>',
+                '<script',
+            ],
+            'event handler in a string literal' => [
+                '<p>{{ "<img src=x onerror=alert(1)>" }}</p>',
+                'onerror',
+            ],
+            'attribute breakout' => [
+                '<a href="{{ " onmouseover="alert(1) }}">hi</a>',
+                'onmouseover',
+            ],
+            'quote smuggled inside a token' => [
+                '<a href="https://example.com/{{ order.a" onmouseover="alert(1) }}">x</a>',
+                'onmouseover',
+            ],
+            'javascript scheme inside a token' => [
+                '<a href="{{ javascript:alert(1) }}">x</a>',
+                'javascript:',
+            ],
+        ];
+    }
+
+    #[DataProvider('unrelatedMarkupProvider')]
+    public function test_purification_of_non_liquid_markup_is_unchanged(string $html, string $expected): void
+    {
+        $this->assertSame($expected, $this->service->purify($html));
+    }
+
+    public static function unrelatedMarkupProvider(): array
+    {
+        return [
+            'relative link' => ['<a href="/manage/orders">L</a>', '<a href="/manage/orders">L</a>'],
+            'mailto' => ['<a href="mailto:a@b.com">M</a>', '<a href="mailto:a@b.com">M</a>'],
+            'image' => ['<img src="https://example.com/i.png" alt="x">', '<img src="https://example.com/i.png" alt="x" />'],
+            'javascript scheme is stripped' => ['<a href="javascript:alert(1)">x</a>', '<a>x</a>'],
+            'data uri is stripped' => ['<img src="data:text/html;base64,PHNjcmlwdD4=" alt="x">', ''],
+            'event handler is stripped' => ['<img src="x" onerror="alert(1)" alt="x">', '<img src="x" alt="x" />'],
+        ];
+    }
+
+    public function test_percent_encoded_braces_typed_by_hand_also_decode(): void
+    {
+        $this->assertSame('<p>{{foo}}</p>', $this->service->purify('<p>%7B%7Bfoo%7D%7D</p>'));
+    }
+
+    public function test_decoding_can_only_emit_characters_that_are_inert_in_markup(): void
+    {
+        $purified = (string) $this->service->purify(
+            '<a href="https://example.com/?a=%7B%7B%22onerror%3D%3Cscript%3E%7D%7D">x</a>'
+        );
+
+        $this->assertStringNotContainsString('<script', $purified);
+        $this->assertStringNotContainsString('onerror=', $purified);
+    }
+
     public function test_null_is_preserved(): void
     {
         $this->assertNull($this->service->purify(null));