diff --git a/CHANGELOG.md b/CHANGELOG.md
index 37ecb31..e3e1431 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,14 @@ All notable changes to this project are documented in this file. The format is b
 
 ### Added
 
+- Share-preview metadata on the landing page: `og:type`, `og:site_name`, `og:title`,
+  `og:description`, `og:url` (`https://play.<base>/`) and a `summary` `twitter:card` with its title
+  and description, so a shared link to `play.<base>` unfurls with a title and description. No
+  `og:image` is set, as the repository has no image to point at.
+- `GET /robots.txt` on `play.<base>`: `User-agent: *` / `Allow: /` as `text/plain`. Like
+  `/version.json`, it is answered on the API host only, never on a game's host, so it cannot shadow
+  a static game's own `/robots.txt`.
+
 - Optional `canonical:` registry field: the game's main public page, as an https URL. When it is set,
   every HTML response for the game, on its slug host and on its aliases, carries
   `Link: <url>; rel="canonical"`. Search engines then index one address for the game instead of
diff --git a/src/arcade/landing.py b/src/arcade/landing.py
index 39fcd0c..ce0c2d5 100644
--- a/src/arcade/landing.py
+++ b/src/arcade/landing.py
@@ -16,6 +16,16 @@
 
 CSP = "default-src 'none'; style-src 'unsafe-inline'; img-src data:; base-uri 'none'; form-action 'none'"
 
+# Already HTML-escaped; shared by <title>, the description and the share-preview
+# tags (og:* and twitter:*). There is no og:image: the repository holds no image
+# to point at, and the CSP keeps the page itself free of any.
+TITLE = "Play &mdash; browser games by Daniel McCoy Stephenson"
+DESCRIPTION = "Browser games by Daniel McCoy Stephenson, served by arcade. Nothing to install."
+
+# Served at /robots.txt on the API host only. A game's host never answers it:
+# a static game may ship its own robots.txt and must not be shadowed.
+ROBOTS = "User-agent: *\nAllow: /\n"
+
 _STYLE = """
 :root { color-scheme: light dark; --bg: #f6f7f9; --fg: #1a1c20; --muted: #5b616b; --card: #ffffff;
   --line: #dde1e7; --accent: #3758d6; --accent-fg: #ffffff; }
@@ -77,9 +87,17 @@ def render(registry, domain, portalUrl, deployed=lambda slug: True):
 <head>
 <meta charset="utf-8">
 <meta name="viewport" content="width=device-width, initial-scale=1">
-<title>Play &mdash; browser games by Daniel McCoy Stephenson</title>
-<meta name="description" content="Browser games by Daniel McCoy Stephenson, served by arcade. Nothing to install.">
+<title>%(title)s</title>
+<meta name="description" content="%(description)s">
 <link rel="canonical" href="https://%(domain)s/">
+<meta property="og:type" content="website">
+<meta property="og:site_name" content="Play">
+<meta property="og:title" content="%(title)s">
+<meta property="og:description" content="%(description)s">
+<meta property="og:url" content="https://%(domain)s/">
+<meta name="twitter:card" content="summary">
+<meta name="twitter:title" content="%(title)s">
+<meta name="twitter:description" content="%(description)s">
 <link rel="icon" href="data:,">
 <style>%(style)s</style>
 </head>
@@ -99,6 +117,8 @@ def render(registry, domain, portalUrl, deployed=lambda slug: True):
 </html>
 """ % {
         "domain": escape(domain),
+        "title": TITLE,
+        "description": DESCRIPTION,
         "style": _STYLE,
         "portal": portal,
         "portalLabel": portalLabel,
diff --git a/src/arcade/server.py b/src/arcade/server.py
index ebecb13..f5f30d2 100644
--- a/src/arcade/server.py
+++ b/src/arcade/server.py
@@ -405,6 +405,11 @@ def _api(self, path, read):
             if read and path == "/version.json":
                 self._version()
                 return
+            if read and path == "/robots.txt":
+                # API host only, like /version.json: on a game's host the path
+                # belongs to the game.
+                self._send(200, landing.ROBOTS.encode("utf-8"), headers=(("Cache-Control", "public, max-age=3600"),))
+                return
             if read and path == "/api/games":
                 registry = arcade.registry.registry
                 self._json(200, {"games": [self._describe(game) for game in registry]}, public=True)
diff --git a/tests/test_landing.py b/tests/test_landing.py
index cd4d841..e5de7f0 100644
--- a/tests/test_landing.py
+++ b/tests/test_landing.py
@@ -24,3 +24,27 @@ def test_the_csp_forbids_external_requests():
     for directive in ("default-src 'none'", "base-uri 'none'", "form-action 'none'"):
         assert directive in landing.CSP
     assert "http" not in landing.CSP
+
+
+def test_the_page_carries_share_preview_tags_on_its_own_domain():
+    page = landing.render(games(("rps", "RPS")), "play.example.com", "https://example.com/play").decode("utf-8")
+    for tag in (
+        '<meta name="description" content="Browser games by Daniel McCoy Stephenson',
+        '<link rel="canonical" href="https://play.example.com/">',
+        '<meta property="og:type" content="website">',
+        '<meta property="og:title" content="Play &mdash; browser games by Daniel McCoy Stephenson">',
+        '<meta property="og:description" content="Browser games by Daniel McCoy Stephenson',
+        '<meta property="og:url" content="https://play.example.com/">',
+        '<meta name="twitter:card" content="summary">',
+        '<meta name="twitter:title" content="Play &mdash;',
+        '<meta name="twitter:description" content="Browser games',
+    ):
+        assert tag in page, tag
+    assert "localhost" not in page
+    # No image exists to preview, and none is invented.
+    assert "og:image" not in page and "twitter:image" not in page
+
+
+def test_the_share_preview_url_follows_the_configured_domain():
+    page = landing.render(Registry([]), "play.danielstephenson.dev", "https://danielstephenson.dev/play").decode("utf-8")
+    assert '<meta property="og:url" content="https://play.danielstephenson.dev/">' in page
diff --git a/tests/test_server.py b/tests/test_server.py
index 4db187e..bcd0a75 100644
--- a/tests/test_server.py
+++ b/tests/test_server.py
@@ -107,6 +107,24 @@ def test_version_json_on_a_game_host_belongs_to_the_game(arcade):
         assert request(arcade, "GET", host, "/version.json")[0].status == 404, host
 
 
+def test_the_api_host_serves_robots_txt_allowing_all(arcade):
+    for method in ("GET", "HEAD"):
+        response, data = request(arcade, method, API, "/robots.txt")
+        assert response.status == 200
+        assert response.getheader("Content-Type") == "text/plain; charset=utf-8"
+        assert data == (b"User-agent: *\nAllow: /\n" if method == "GET" else b"")
+
+
+def test_robots_txt_on_a_game_host_belongs_to_the_game(arcade):
+    site = dict(_site("0.1"), **{"robots.txt": b"User-agent: *\nDisallow: /secret\n"})
+    assert upload(arcade, slug="rps", version="0.1", body=tarBundle(site))[0].status == 201
+    response, data = request(arcade, "GET", "rps." + DOMAIN, "/robots.txt")
+    assert (response.status, data) == (200, b"User-agent: *\nDisallow: /secret\n")
+    upload(arcade)
+    for host in (TIDEWATER, "tidewater.example.org", "nope." + DOMAIN, "localhost"):
+        assert request(arcade, "GET", host, "/robots.txt")[0].status == 404, host
+
+
 def test_unknown_hosts_are_404_and_still_isolated(arcade):
     for host in ("example.com", "nope." + DOMAIN, "a.b." + DOMAIN, ""):
         response, _ = request(arcade, "GET", host, "/")