diff --git a/src/visualBuilder/components/__test__/fieldlabelwrapper/fieldLabelWrapper.renderFields.test.tsx b/src/visualBuilder/components/__test__/fieldlabelwrapper/fieldLabelWrapper.renderFields.test.tsx
index 2867ebf1..7985144a 100644
--- a/src/visualBuilder/components/__test__/fieldlabelwrapper/fieldLabelWrapper.renderFields.test.tsx
+++ b/src/visualBuilder/components/__test__/fieldlabelwrapper/fieldLabelWrapper.renderFields.test.tsx
@@ -328,4 +328,31 @@ describe("FieldLabelWrapperComponent - Render Fields", () => {
             { timeout: 1000, interval: 10 }
         );
     });
+
+    // Without an entry the builder resolves every entry on the page, one API
+    // call each, to fill in a tooltip that reads one row.
+    test("names the entry it needs when asking for the reference map", async () => {
+        await act(async () => {
+            render(
+                <FieldLabelWrapperComponent
+                    fieldMetadata={mockFieldMetadata}
+                    eventDetails={mockEventDetails}
+                    parentPaths={[]}
+                    getParentEditableElement={mockGetParentEditable}
+                />
+            );
+            await new Promise<void>((resolve) =>
+                queueMicrotask(() => resolve())
+            );
+        });
+
+        expect(visualBuilderPostMessage!.send).toHaveBeenCalledWith(
+            VisualBuilderPostMessageEvents.REFERENCE_MAP,
+            {
+                entryUid: mockFieldMetadata.entry_uid,
+                contentTypeUid: mockFieldMetadata.content_type_uid,
+                locale: mockFieldMetadata.locale,
+            }
+        );
+    });
 });
diff --git a/src/visualBuilder/components/fieldLabelWrapper.tsx b/src/visualBuilder/components/fieldLabelWrapper.tsx
index b92a2834..fa80eaf9 100644
--- a/src/visualBuilder/components/fieldLabelWrapper.tsx
+++ b/src/visualBuilder/components/fieldLabelWrapper.tsx
@@ -50,9 +50,21 @@ async function getContentTypeName(contentTypeUid: string) {
     }
 }
 
-async function getReferenceParentMap() {
+/**
+ * The parents of this field's entry.
+ *
+ * Names the entry rather than asking for the whole page: the builder resolved
+ * every entry on the page otherwise, one API call each (measured at 30 calls
+ * for a nav with roughly 24 links), while the label reads a single row. An
+ * older builder ignores the payload and still answers with the full map.
+ */
+async function getReferenceParentMap(fieldMetadata: CslpData) {
     try {
-        const result = await visualBuilderPostMessage?.send<ReferenceParentMap>(VisualBuilderPostMessageEvents.REFERENCE_MAP, {}) ?? {};
+        const result = await visualBuilderPostMessage?.send<ReferenceParentMap>(VisualBuilderPostMessageEvents.REFERENCE_MAP, {
+            entryUid: fieldMetadata.entry_uid,
+            contentTypeUid: fieldMetadata.content_type_uid,
+            locale: fieldMetadata.locale,
+        }) ?? {};
         return result;
     } catch(e) {
         console.warn("[getFieldLabelWrapper] Error getting reference parent map", e);
@@ -240,7 +252,7 @@ function FieldLabelWrapperComponent(
                 getContentTypeName(
                     props.fieldMetadata.content_type_uid
                 ),
-                getReferenceParentMap()
+                getReferenceParentMap(props.fieldMetadata)
             ]);
             const entryUid = props.fieldMetadata.entry_uid;