diff --git a/MIGRATION_GUIDE.md b/MIGRATION_GUIDE.md
index 494b0578a5..a6d468c0c4 100644
--- a/MIGRATION_GUIDE.md
+++ b/MIGRATION_GUIDE.md
@@ -37,6 +37,12 @@ Looking to upgrade from Sentry SDK 2.x to 3.x? Here's a comprehensive list of wh
 - We now don't suppress chained exceptions in the ASGI and asyncio integrations by default. The related `suppress_asgi_chained_exceptions` experimental option was removed.
 - In the AWS Lambda and GCP integrations, the text of the message of the warning the SDK optionally emits if a function is about to time out has changed.
 
+#### Span operation consolidation
+
+Span ops are now a smaller, framework-neutral set.
+
+- The Cohere integration now emits `gen_ai.chat` instead of `ai.chat_completions.create.cohere`, and `gen_ai.embeddings` instead of `ai.embeddings.create.cohere`.
+
 #### Django
 
 - The Django integration now creates spans for cache operations by default. Pass `DjangoIntegration(cache_spans=False)` to `sentry_sdk.init()` to turn them off.
diff --git a/sentry_sdk/integrations/cohere.py b/sentry_sdk/integrations/cohere.py
index 941487ab9c..b352937509 100644
--- a/sentry_sdk/integrations/cohere.py
+++ b/sentry_sdk/integrations/cohere.py
@@ -179,7 +179,7 @@ def new_chat(*args: "Any", **kwargs: "Any") -> "Any":
         span = sentry_sdk.start_span(
             name="cohere.client.Chat",
             attributes={
-                "sentry.op": consts.OP.COHERE_CHAT_COMPLETIONS_CREATE,
+                "sentry.op": consts.OP.GEN_AI_CHAT,
                 "sentry.origin": CohereIntegration.origin,
             },
         )
@@ -266,7 +266,7 @@ def new_embed(*args: "Any", **kwargs: "Any") -> "Any":
         with sentry_sdk.start_span(
             name="Cohere Embedding Creation",
             attributes={
-                "sentry.op": consts.OP.COHERE_EMBEDDINGS_CREATE,
+                "sentry.op": consts.OP.GEN_AI_EMBEDDINGS,
                 "sentry.origin": CohereIntegration.origin,
             },
         ) as span:
diff --git a/tests/integrations/cohere/test_cohere.py b/tests/integrations/cohere/test_cohere.py
index b483fff24c..f4ff3dbd5a 100644
--- a/tests/integrations/cohere/test_cohere.py
+++ b/tests/integrations/cohere/test_cohere.py
@@ -7,7 +7,7 @@
 from httpx import Client as HTTPXClient
 
 import sentry_sdk
-from sentry_sdk.consts import SPANDATA
+from sentry_sdk.consts import OP, SPANDATA
 from sentry_sdk.integrations.cohere import CohereIntegration
 
 
@@ -55,7 +55,7 @@ def test_nonstreaming_chat(
     assert len(items) == 1
     span = items[0].payload
 
-    assert span["attributes"]["sentry.op"] == "ai.chat_completions.create.cohere"
+    assert span["attributes"]["sentry.op"] == OP.GEN_AI_CHAT
     assert span["attributes"][SPANDATA.AI_MODEL_ID] == "some-model"
 
     assert (
@@ -117,7 +117,7 @@ def test_nonstreaming_chat_no_sensitive_data(
     assert len(items) == 1
     span = items[0].payload
 
-    assert span["attributes"]["sentry.op"] == "ai.chat_completions.create.cohere"
+    assert span["attributes"]["sentry.op"] == OP.GEN_AI_CHAT
     assert span["attributes"][SPANDATA.AI_MODEL_ID] == "some-model"
 
     assert SPANDATA.AI_INPUT_MESSAGES not in span["attributes"]
@@ -187,7 +187,7 @@ def test_streaming_chat(
     assert len(items) == 1
     span = items[0].payload
 
-    assert span["attributes"]["sentry.op"] == "ai.chat_completions.create.cohere"
+    assert span["attributes"]["sentry.op"] == OP.GEN_AI_CHAT
     assert span["attributes"][SPANDATA.AI_MODEL_ID] == "some-model"
 
     assert (
@@ -264,7 +264,7 @@ def test_streaming_chat_no_sensitive_data(
     assert len(items) == 1
     span = items[0].payload
 
-    assert span["attributes"]["sentry.op"] == "ai.chat_completions.create.cohere"
+    assert span["attributes"]["sentry.op"] == OP.GEN_AI_CHAT
     assert span["attributes"][SPANDATA.AI_MODEL_ID] == "some-model"
 
     assert SPANDATA.AI_INPUT_MESSAGES not in span["attributes"]
@@ -317,7 +317,7 @@ def test_embed(
     assert len(items) == 1
     span = items[0].payload
 
-    assert span["attributes"]["sentry.op"] == "ai.embeddings.create.cohere"
+    assert span["attributes"]["sentry.op"] == OP.GEN_AI_EMBEDDINGS
     assert "hello" in span["attributes"][SPANDATA.AI_INPUT_MESSAGES]
 
     assert span["attributes"]["gen_ai.usage.input_tokens"] == 10
@@ -366,7 +366,7 @@ def test_embed_no_sensitive_data(
     assert len(items) == 1
     span = items[0].payload
 
-    assert span["attributes"]["sentry.op"] == "ai.embeddings.create.cohere"
+    assert span["attributes"]["sentry.op"] == OP.GEN_AI_EMBEDDINGS
     assert SPANDATA.AI_INPUT_MESSAGES not in span["attributes"]
 
     assert span["attributes"]["gen_ai.usage.input_tokens"] == 10