diff --git a/docs/content_management/img/help_text.png b/docs/content_management/img/help_text.png
new file mode 100644
index 0000000000..b69e2cdcb5
Binary files /dev/null and b/docs/content_management/img/help_text.png differ
diff --git a/docs/content_management/pages/page_blocks.md b/docs/content_management/pages/page_blocks.md
index b43e761619..ce12cd083a 100644
--- a/docs/content_management/pages/page_blocks.md
+++ b/docs/content_management/pages/page_blocks.md
@@ -21,7 +21,7 @@ Each configured block has an identifier and the following settings:
 
 | Setting                               | Description                                                                                                                                                             |
 |---------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
-| `name`                                | Name of the block used in the Page Builder interface. Translatable using the `ibexa_page_fieldtype` translation domain.                                                 |
+| `name`                                | Name of the block used in the Page Builder interface. Translatable using the `ibexa_page_fieldtype` translation domain. Also accepts a [`help` key](#block-name-and-help-text) that adds a helper text under the **Name** field in the block configuration form. |
 | `category`                            | Category in the Page Builder **Page blocks** toolbox that the block is shown in. Translatable using the `ibexa_page_fieldtype` translation domain.                      |
 | `thumbnail`                           | Thumbnail used in the Page Builder **Page blocks** toolbox.                                                                                                             |
 | `views`                               | Available [templates for the block](#block-templates).                                                                                                                  |
@@ -40,6 +40,38 @@ For example:
 
     For a full example of block configuration, see [Create custom Page block](create_custom_page_block.md).
 
+### Block name and help text
+
+The `name` setting accepts either a single translation key, a hard coded string of text that won't be translated, or an object with `text` and `help` property keys.
+Both `text` and `help` are translatable using the `ibexa_page_fieldtype` translation domain.
+
+Scalar form:
+
+``` yaml
+ibexa_fieldtype_page:
+    blocks:
+        my_block:
+            name: my_block.name.key
+```
+
+Structured form with a helper text:
+
+```yaml
+ibexa_fieldtype_page:
+    blocks:
+        my_block:
+            name:
+                text: my_block.name.key
+                help: my_block.name.help.key
+```
+
+- `text` - corresponds to the block name.
+- `help` - is an optional translation key whose translation is rendered as a helper text under the **Name** field in the block configuration form.
+
+![Help text](help_text.png)
+
+The same format is available for [React App blocks](react_app_block.md).
+
 ### Overwriting existing blocks
 
 You can overwrite the following properties in the existing blocks:
diff --git a/docs/content_management/pages/react_app_block.md b/docs/content_management/pages/react_app_block.md
index e44cd9501d..fc1c6fb00f 100644
--- a/docs/content_management/pages/react_app_block.md
+++ b/docs/content_management/pages/react_app_block.md
@@ -27,7 +27,7 @@ Each configured React app block has an identifier and the following settings:
 
 | Setting      | Description                                                                                                                                                   |
 |--------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------|
-| `name`       | Name of the block used in the Page Builder interface.                                                                                                         |
+| `name`       | Name of the block used in the Page Builder interface. Also accepts a [`help` key](page_blocks.md#block-name-and-help-text) that adds a helper text under the **Name** field in the block configuration form. |
 | `category`   | Category in the Page Builder **Page blocks** toolbox that the block is shown in.                                                                                        |
 | `thumbnail`  | Thumbnail used in the Page Builder **Page blocks** toolbox.                                                                                                             |
 | `component`  | React App Component name used in `assets/page-builder/react/blocks` directory.                                                                                |