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Add Mixpanel backend #7

Description

@vklimontovich

Summary

Add Mixpanel as a supported analytics backend.

Implementation

Use direct HTTP API via fetch (like segment and posthog backends do).

Why not use a library:

  • mixpanel-browser - client-side only, requires DOM
  • mixpanel (Node.js SDK) - uses native http/https modules. Won't work on Vercel Edge Runtime.

API endpoint: https://api.mixpanel.com/track (or /import for historical data)

Config

mixpanelBackend({
  token: process.env.MIXPANEL_TOKEN!,
  // optional: use EU data residency
  host?: "https://api-eu.mixpanel.com"
})

Event mapping

  • pageView -> Page Viewed event
  • custom events -> pass through as-is
  • anonymousUserId -> $device_id
  • userContext.userId -> $user_id

Activity

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