Say one number, show every free tool, ask for less, and round down

app/(marketing)/page.tsx

@@ -1,5 +1,6 @@
 import Link from "next/link";
 import { HeroAuditForm } from "@/components/hero-audit-form";
+import { ANON_DAILY_SCANS, SCAN_CREDITS, SIGNUP_CREDITS } from "@/lib/credits";
 import { OrganizationJsonLd, SoftwareApplicationJsonLd, FaqJsonLd } from "@/components/json-ld";
 import { PerformancePreview } from "@/components/report/performance-preview";
 import { UptimePreview } from "@/components/report/uptime-preview";
@@ -33,7 +34,7 @@ const faqs = [
   },
   {
     q: "Is the free tier really free?",
-    a: "Yes — anonymous visitors get 10 audits per day per IP with no signup, and signing up unlocks 20 free credits (1 AI-model scan). Paid scans cost 20 credits (~$1) with volume discounts down to $0.50/scan at the 100-scan pack. No subscription, credits never expire.",
+    a: `Yes — anonymous visitors get ${ANON_DAILY_SCANS} audits per day per IP with no signup, and signing up unlocks ${SIGNUP_CREDITS} free credits (${SIGNUP_CREDITS / SCAN_CREDITS} AI-model scan). Paid scans cost ${SCAN_CREDITS} credits (~$1) with volume discounts down to $0.50/scan at the 100-scan pack. No subscription, credits never expire.`,
   },
 ];
 

app/(marketing)/pricing/page.tsx

@@ -1,14 +1,16 @@
 import Link from "next/link";
 import {
+  ANON_DAILY_SCANS,
   CREDIT_PACKS,
   CREDIT_RACK_CENTS,
   ENGINES,
   LEAD_RUN_CREDITS,
   OUTREACH_CREDITS,
   SCAN_CREDITS,
+  SIGNUP_CREDITS,
   discountPct,
   dollars,
-  perCreditCents,
+  perCreditLabel,
 } from "@/lib/credits";
 
 export const metadata = {
@@ -30,7 +32,7 @@ export default function PricingPage() {
       <h1 className="text-center text-4xl font-extrabold">Pay per scan</h1>
       <p className="mx-auto mt-2 max-w-2xl text-center text-[var(--color-muted)]">
         Rule-based scans are free up to the daily limit. AI-model scans cost{" "}
-        <strong>20 credits (~$1) each</strong>. Buy credits with crypto via CoinPay;
+        <strong>{SCAN_CREDITS} credits (~$1) each</strong>. Buy credits with crypto via CoinPay;
         no subscription, no expiry.
       </p>
       <div className="mx-auto mt-8 grid max-w-6xl gap-4 md:grid-cols-2 lg:grid-cols-3">
@@ -131,7 +133,7 @@ export default function PricingPage() {
               <div className="mt-1 text-sm text-[var(--color-muted)]">
                 {p.credits} credit{p.credits === 1 ? "" : "s"} ·{" "}
                 <span className="font-mono text-xs">
-                  {dollars(perCreditCents(p))}/credit
+                  {perCreditLabel(p)}/credit
                 </span>
               </div>
               <Link
@@ -146,8 +148,9 @@ export default function PricingPage() {
       </div>
 
       <p className="mt-8 text-center text-xs text-[var(--color-muted)]">
-        Sign-ups include 20 free credits (1 AI-model scan). Anonymous visitors get 10
-        free rule-based scans per day per IP.
+        Sign-ups include {SIGNUP_CREDITS} free credits ({SIGNUP_CREDITS / SCAN_CREDITS}{" "}
+        AI-model scan). Anonymous visitors get {ANON_DAILY_SCANS} free rule-based scans
+        per day per IP.
       </p>
     </main>
   );

app/(marketing)/tools/page.tsx

@@ -0,0 +1,107 @@
+import Link from "next/link";
+import { ANON_DAILY_SCANS, ENGINES, SIGNUP_CREDITS, type Engine } from "@/lib/credits";
+
+// Every free scanner, in one place.
+//
+// Six of the engines cost nothing, but only two of them — the rule-based AEO
+// audit and the Slop Score — can run without an account, and those two are the
+// only ones the homepage selector offers. So the other four were real, free,
+// and undiscoverable: /pricing listed them among the paid engines, and nothing
+// linked anywhere.
+//
+// The split is stated rather than hidden. Putting all six in the anonymous
+// selector would be the obvious "fix" and the wrong one — four of them would
+// fail on submit, because `ANON_ENGINES` in app/actions/runAudit.ts genuinely
+// only permits two. Telling somebody a tool needs an account is a better
+// experience than letting them find out by having it not work.
+
+export const metadata = {
+  title: "Free website scanners",
+  description:
+    "Every free CrawlProof scanner: AEO audit, Slop Score, DNS analyzer, link checker, specification.website checklist and the Vu1nz security scan.",
+  alternates: { canonical: "/tools" },
+};
+
+/** Runs without an account — kept in sync with ANON_ENGINES in app/actions/runAudit.ts. */
+const ANONYMOUS: Engine[] = ["rule", "slop"];
+
+/** Where each free engine can be started, when it has its own entry point. */
+const START_AT: Partial<Record<Engine, string>> = {
+  rule: "/",
+  slop: "/slop",
+};
+
+export default function ToolsPage() {
+  const free = (Object.keys(ENGINES) as Engine[]).filter(
+    (k) => ENGINES[k].cost === 0 && ENGINES[k].available,
+  );
+  const anonymous = free.filter((k) => ANONYMOUS.includes(k));
+  const needsAccount = free.filter((k) => !ANONYMOUS.includes(k));
+
+  return (
+    <main className="mx-auto max-w-5xl px-4 sm:px-6 py-16">
+      <h1 className="text-center text-4xl font-extrabold">Free website scanners</h1>
+      <p className="mx-auto mt-3 max-w-2xl text-center text-[var(--color-muted)]">
+        {free.length} scanners that cost nothing to run. {anonymous.length} need no
+        account at all — anonymous visitors get {ANON_DAILY_SCANS} scans per day per
+        IP. The rest are free once you sign up, which also includes{" "}
+        {SIGNUP_CREDITS} credits for the AI-model audits.
+      </p>
+
+      <section className="mt-12">
+        <h2 className="text-2xl font-bold">No account needed</h2>
+        <div className="mt-4 grid gap-4 sm:grid-cols-2">
+          {anonymous.map((k) => (
+            <ToolCard key={k} engine={k} href={START_AT[k]} cta="Run it free" />
+          ))}
+        </div>
+      </section>
+
+      <section className="mt-12">
+        <h2 className="text-2xl font-bold">Free with an account</h2>
+        <p className="mt-1 text-sm text-[var(--color-muted)]">
+          Still zero credits to run — signing in is what makes them available.
+        </p>
+        <div className="mt-4 grid gap-4 sm:grid-cols-2">
+          {needsAccount.map((k) => (
+            <ToolCard key={k} engine={k} href="/signup" cta="Sign up free" />
+          ))}
+        </div>
+      </section>
+
+      <p className="mt-12 text-center text-sm text-[var(--color-muted)]">
+        Looking for the AI-model audits?{" "}
+        <Link href="/pricing" className="underline">
+          See pricing
+        </Link>
+        .
+      </p>
+    </main>
+  );
+}
+
+function ToolCard({
+  engine,
+  href,
+  cta,
+}: {
+  engine: Engine;
+  href?: string;
+  cta: string;
+}) {
+  const meta = ENGINES[engine];
+  return (
+    <div className="card flex flex-col p-5">
+      <div className="text-xs uppercase tracking-wider text-[var(--color-muted)]">
+        Free · 0 credits
+      </div>
+      <h3 className="mt-1 text-lg font-bold">{meta.label}</h3>
+      <p className="mt-2 flex-1 text-sm text-[var(--color-muted)]">{meta.blurb}</p>
+      {href && (
+        <Link href={href} className="btn mt-4 w-full">
+          {cta}
+        </Link>
+      )}
+    </div>
+  );
+}

app/llms.txt/route.ts

@@ -1,3 +1,4 @@
+import { SCAN_CREDITS, SIGNUP_CREDITS } from "@/lib/credits";
 import { env } from "@/lib/env";
 
 const body = `# CrawlProof
@@ -6,7 +7,7 @@ const body = `# CrawlProof
 
 ## Product
 - Free single-URL AEO audit, 10 per day per IP, no signup required.
-- Signed-in users get 20 free credits (1 AI-model scan); each AI-model scan costs 20 credits (~$1, volume discounts down to $0.50/scan at the 100-scan pack). No subscription — credits never expire.
+- Signed-in users get ${SIGNUP_CREDITS} free credits (${SIGNUP_CREDITS / SCAN_CREDITS} AI-model scan); each AI-model scan costs ${SCAN_CREDITS} credits (~$1, volume discounts down to $0.50/scan at the 100-scan pack). No subscription — credits never expire.
 - Saved projects, scheduled re-audits, multi-engine LLM scans (Claude Sonnet 4.6, OpenAI GPT-5 Mini, Gemini 2.5 Pro, Perplexity Sonar Pro, Qwen Plus, Kimi v2.6, DeepSeek V4, Z.AI GLM-5.2), consolidated PDF reports, and diff view.
 - Identifies as CrawlProofBot/1.0 (+https://crawlproof.com/bot).
 

app/sitemap.ts

@@ -15,6 +15,9 @@ export default async function sitemap(): Promise<MetadataRoute.Sitemap> {
     { url: `${base}/pricing`, changeFrequency: "monthly", priority: 0.9 },
     { url: `${base}/hire`, changeFrequency: "monthly", priority: 0.9 },
     { url: `${base}/slop`, changeFrequency: "monthly", priority: 0.9 },
+    // Hub for the six free scanners — the four that need an account had no
+    // inbound link anywhere before this page existed.
+    { url: `${base}/tools`, changeFrequency: "monthly", priority: 0.9 },
     { url: `${base}/get-guide`, changeFrequency: "monthly", priority: 0.9 },
     { url: `${base}/about`, changeFrequency: "monthly", priority: 0.7 },
     { url: `${base}/press`, changeFrequency: "monthly", priority: 0.6 },

components/hero-audit-form.tsx

@@ -2,6 +2,7 @@
 
 import { useState, useTransition } from "react";
 import { useRouter } from "next/navigation";
+import Link from "next/link";
 import { startAuditFromForm } from "@/app/actions/runAudit";
 
 // Datafa.st injects `window.datafast` once its script.js loads. Calls
@@ -134,7 +135,16 @@ export function HeroAuditForm({ defaultScan = "rule" }: { defaultScan?: HeroScan
       </Field>
       <p className="text-xs leading-relaxed text-[var(--color-muted)]">
         No email, no signup, no card. The report opens on-page in seconds — you
-        can email yourself a PDF copy from the report once it&apos;s ready.
+        can email yourself a PDF copy from the report once it&apos;s ready.{" "}
+        {/* Only two of the six free scanners can run anonymously, so the other
+            four were invisible from here — real, free, and reachable by nobody.
+            A link rather than four more radio buttons: the rest genuinely
+            require an account, and offering them in this selector would mean
+            submitting a form that cannot succeed. */}
+        <Link href="/tools" className="underline">
+          All free tools
+        </Link>
+        .
       </p>
       <div className="border-t border-[var(--color-border)] pt-3">
         <label className="flex items-start gap-2 text-xs text-[var(--color-muted)]">

components/json-ld.tsx

@@ -1,5 +1,5 @@
 import { env } from "@/lib/env";
-import { CREDIT_PACKS } from "@/lib/credits";
+import { ANON_DAILY_SCANS, CREDIT_PACKS, SIGNUP_CREDITS } from "@/lib/credits";
 
 function Tag({ data }: { data: unknown }) {
   return (
@@ -51,7 +51,7 @@ export function SoftwareApplicationJsonLd() {
             price: "0",
             priceCurrency: "USD",
             description:
-              "10 anonymous audits/day per IP, plus 20 free credits on signup.",
+              `${ANON_DAILY_SCANS} anonymous audits/day per IP, plus ${SIGNUP_CREDITS} free credits on signup.`,
           },
           // Real catalog — pay-per-scan credit packs, no subscription tier.
           ...CREDIT_PACKS.map((p) => ({

components/report/email-report-form.tsx

@@ -5,8 +5,9 @@ import { requestReportPdf } from "@/app/actions/reportPdf";
 
 // Post-report PDF capture. Shown at the BOTTOM of /r/<token>, after the
 // findings — value-first, so we ask for an email only once the visitor has
-// already seen the report. Email is required (it's where the PDF goes);
-// phone and monthly sales stay optional.
+// already seen the report. Email is the only thing asked for up front; the
+// commercial questions (monthly sales, phone) appear only behind an explicit
+// "estimate what this costs me" action, and remain optional even then.
 export function EmailReportForm({
   token,
   complete,
@@ -19,6 +20,9 @@ export function EmailReportForm({
   const [phone, setPhone] = useState("");
   const [monthlySales, setMonthlySales] = useState("");
   const [marketingOptIn, setMarketingOptIn] = useState(false);
+  // Revealed only when the visitor asks for the impact estimate — see the
+  // note on the form body.
+  const [wantsEstimate, setWantsEstimate] = useState(false);
   const [error, setError] = useState<string | null>(null);
   const [done, setDone] = useState<null | "emailed" | "queued">(null);
 
@@ -70,46 +74,70 @@ export function EmailReportForm({
             : "Drop your email and we'll send the PDF the moment this scan finishes."}
         </p>
       </div>
-      <div className="grid gap-3 sm:grid-cols-2">
-        <Field label="Email">
-          <input
-            type="email"
-            placeholder="you@example.com"
-            value={email}
-            onChange={(e) => {
-              setEmail(e.target.value);
-              if (error) setError(null);
-            }}
-            className="input"
-            autoComplete="email"
-          />
-        </Field>
-        <Field label="Phone" helper="Optional.">
-          <input
-            type="tel"
-            placeholder="+1 555 123 4567"
-            value={phone}
-            onChange={(e) => setPhone(e.target.value)}
-            className="input"
-            autoComplete="tel"
-          />
-        </Field>
-      </div>
-      <Field
-        label="Monthly website sales"
-        helper="Optional. Used only to estimate the possible revenue impact of crawlability issues."
-      >
+      {/* Email alone, and nothing else, until the visitor asks for more.
+
+          The form previously showed three inputs for what is a one-field
+          request: a phone number and "monthly website sales" sat next to the
+          email, both marked optional. Optional or not, being asked your
+          revenue in order to receive a PDF reads as a sales qualification,
+          and it is the wrong trade at the moment somebody is doing us the
+          favour of handing over an address. The commercial questions are
+          worth asking — but behind something the visitor chose, for a thing
+          they get in return. */}
+      <Field label="Email">
         <input
-          type="number"
-          inputMode="decimal"
-          min="0"
-          step="any"
-          placeholder="USD"
-          value={monthlySales}
-          onChange={(e) => setMonthlySales(e.target.value)}
+          type="email"
+          placeholder="you@example.com"
+          value={email}
+          onChange={(e) => {
+            setEmail(e.target.value);
+            if (error) setError(null);
+          }}
           className="input"
+          autoComplete="email"
         />
       </Field>
+
+      {!wantsEstimate ? (
+        <button
+          type="button"
+          onClick={() => setWantsEstimate(true)}
+          className="self-start text-sm underline text-[var(--color-muted)]"
+        >
+          Also estimate what these issues might cost me
+        </button>
+      ) : (
+        <div className="flex flex-col gap-3 border-l-2 border-[var(--color-border)] pl-3">
+          <p className="text-xs leading-relaxed text-[var(--color-muted)]">
+            We&apos;ll add a revenue-impact estimate to the report. Both fields are
+            optional — the PDF sends either way.
+          </p>
+          <Field label="Monthly website sales">
+            <input
+              type="number"
+              inputMode="decimal"
+              min="0"
+              step="any"
+              placeholder="USD"
+              value={monthlySales}
+              onChange={(e) => setMonthlySales(e.target.value)}
+              className="input"
+              autoFocus
+            />
+          </Field>
+          <Field label="Phone" helper="Only if you'd like us to walk through it.">
+            <input
+              type="tel"
+              placeholder="+1 555 123 4567"
+              value={phone}
+              onChange={(e) => setPhone(e.target.value)}
+              className="input"
+              autoComplete="tel"
+            />
+          </Field>
+        </div>
+      )}
+
       <button type="submit" className="btn btn-primary" disabled={pending}>
         {pending ? "Sending…" : "Email me the PDF"}
       </button>

components/report/performance-charts.tsx

@@ -1,5 +1,7 @@
 "use client";
 
+import { SCAN_CREDITS, SIGNUP_CREDITS } from "@/lib/credits";
+
 import dynamic from "next/dynamic";
 import Link from "next/link";
 
@@ -84,7 +86,8 @@ export function PerformanceCharts({ overlayTitle, overlayBody }: PerformanceChar
             Sign up free
           </Link>
           <p className="mt-2 text-xs text-[var(--color-muted)]">
-            3 free AI credits on signup · free rule-based scans up to the daily limit.
+            {SIGNUP_CREDITS} free credits on signup ({SIGNUP_CREDITS / SCAN_CREDITS} AI-model
+            scan) · free rule-based scans up to the daily limit.
           </p>
         </div>
       </div>